Many people in the rural areas remain single because they cannot afford the wedding expenses. Amma says that the stream of life must continue to flow. Sri Narayani Peedam conducts mass marriages, managing all the arrangements and expenses to enable hundreds of couples to tie the nuptial knot in the divine presence of Amma. Essential household items for managing a family are gifted by Sri Sakthi Amma to every couple. This project aids in creating a balanced, harmonious society inturn contributing to the socio-economic development of the society and nation at large.